By Francisco Ochoa-Vargas
The odds have always been against them.
A massive national financial crisis combined with extremely low national morale would discourage anyone in their right mind to start their own business. But not Geographical.
It seems like last time anyone heard of the Greek economy, they were probably listening or watching this.
“Yes the crisis has made things very difficult for Greek business. With the government being bankrupt money available was scarce to say the least”, commented Giannis Sotiriou, founder of Geographical.
Geographical is aiming to connect consumers to the source of great Greek food.
To connect people to the forgotten sector of agriculture. Geographical goal’s to expose people to the highest quality food in the Mediterranean.
But how will it do this? The economic climate, especially in Greece, would give any company almost no hope of surviving a risky venture.
“Greece will recover from this crisis from entrepreneurs”, asserted Sotiriou. “People have lost faith in the government. Small business is the future of Greece.”
Geographical is exploiting Greece’s greatest international asset: Its mystique surrounding its culture, history, and food. Geographical is looking to target Greece’s popularity among “ foodies” to bring sustainable business to struggling local farmers.
Geographical enjoys a unique selling point no other company in its industry currently enjoys. To create a personal and unique first hand and contributing experience. Literally from farm to table.
Part of its business model is to set up a platform of crowd funding leading to further consumer participation and a heavily involved consumer experience. Geographical will use collaboration and actual prefunding to make the sustainable craft food producers successful.
Sotiriou affirmed that this is one of the strong points of Geographical, he said: “We are creating an experience for our customers. By implementing crowdfundng, we are not only involving consumers in every step of the process but we are also decreasing the costs of our products in order to make them more accessible to larger market.”
Geographical has enjoyed early success. This is evident by its recent introduction in two stores in the USA market.
And they will continue to use its unique approach to market, and use everything they have learned at the Creative Business Cup to fuel future success.
“We are part of the experience economy”, Sotiriou said. “Therefore, we are creating intangible products and experiences. It is very hard to convince investors to fund an experience rather than a product.”
“We will continue to search for funds everywhere we believe they are available. The development of this company is like a marathon, you can never stop moving”, he concluded with optimism in his voice.
Geographical is Greece’s national champion of the 2013 Creative Business Cup.Creative Business Cup is an international competition for entrepreneurs from the creative industries. More than 40 countries have sent their national winners to Copenhagen where the 2013 international finals is taking place in the Global Entrepreneurship Week. The star-studded jury will choose the winner based on three criteria: Originality, Creativity and Market potential.